What we derive from this-Archiv - FLYINGFOX CREATIONS

From the Principle of Orientation to a Visual AI Architecture

FOX & Lisa · 25. August 2026

The first article explored the question of how orientation for AI can be built in the first place. BPC (Brand Picture Creator) shows what happens when this principle is applied to a specific design task.

Generative image AI can now produce compelling images within seconds. The real challenge begins when an image is not merely supposed to look good, but to remain consistently within a defined visual world over time.

For BPC, the requirement was therefore much more fundamental: an AI should be able to develop photographic concepts independently while consistently taking into account visual language, brand character, colour palette, spatial impact, product rules and predefined communication areas.

How Does AI Orient Itself?

FOX & Lisa · 19. July 2026

An AI system can produce technically plausible results and still be working on the wrong problem.

The difference does not lie only in knowledge, available data, or system capability. What also matters is what the AI system uses for orientation while working on the task.

This article examines orientation as a distinct layer: between task, context, human working style, decision, and action—and as a foundation for AI becoming a reliable working environment.

Making strategic decisions with the help of AI

FOX & Lisa · 9. January 2026

Instead of handing off tasks or delegating decisions, I deliberately use AI to gain clarity for myself and to integrate it responsibly into the decision-making process.

These in-between areas are particularly interesting: You know enough to ask the right questions – but not enough to feel certain. Rather than relying too quickly on gut feeling or immediately purchasing external expertise, I have made it a habit to structure and think through such decisions in dialogue with AI.

What this looks like in practice, I will show using a deliberately simple yet real example from my work – a purchasing decision where the focus was on choosing the right approach.

From outcome to process – how collaboration with AI emerges

FOX & Lisa · 15. December 2025

Most people use AI to get answers faster. But what happens when you use AI even though you do not yet know what the answer should look like?

What does it mean to work with AI not only to produce a result, but to develop the goal, direction, and criteria together?

And how does conceptual work change when AI is not added at the end, but becomes part of the development process from the very beginning?